Being Brand Ready for Gen Z with Pion

We’re talking about connecting your brand to Gen Z with Alex Haider and Izzy Hall, Senior Content Executives from Pion, an agency that helps brand specialise in student and Gen Z audiences.

Pion is formerly known as Student Beans, Beans ID and Voxburner, before launching as Pion earlier this year. They also run the successful global event, Youth Marketing Strategy (YMS).

We talk about some of the insights from Pion’s recent Youth Trend Report, in particular unhelpful assumptions, tone of voice, aesthetics and pop culture and subcultures and whether cancel culture is done. Along with top tips from Alex and Izzy on how to better connect your marketing efforts with Gen Z we talk trends, insights and a ton of examples. 

Follow Izzy and Alex on LinkedIn

Things we talk about;

• Brat Summer and aesthetics (a blog from Alex)
• Monzo experiential campaign in the Trafford Centre, Flatmate Fortunes
• Surreal on LinkedIn
• RSPB on TikTok
• BBC Sport and the Olympics
• Tala on TikTok
• Glossier on TikTok
• Oatly and their OOH
• Ryanair on TikTok
• DuoLingo on TikTok and Make It Go Viral newsletter from Zaria Parvez
• 93% club on LinkedIn
• Word Tonic on LinkedIn and their website https://www.wordtoniccommunity.com/