Jamie McCracken from Protein New York on ”Influence”

We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang. 

 

@protein  https://www.proteinagency.com/ 

Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence 

Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report 

 

Jamie’s recommendations

Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training. 

 

Red Bull’s Music Academy https://www.redbullmusicacademy.com/ 

 

Protein Agency Supplement https://the-dots.com/pages/protein-71243 

 

Reply All podcast https://gimletmedia.com/shows/reply-all

Economist Radio @EconomistRadio https://www.economist.com/podcasts 

 

Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/

 

MacGuffin Magazine https://www.macguffinmagazine.com/ 

 

Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/