Jun 29th, 2021
We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang.
Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence
Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report
Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training.
Red Bull’s Music Academy https://www.redbullmusicacademy.com/
Protein Agency Supplement https://the-dots.com/pages/protein-71243
Reply All podcast https://gimletmedia.com/shows/reply-all
Economist Radio @EconomistRadio https://www.economist.com/podcasts
Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/
MacGuffin Magazine https://www.macguffinmagazine.com/
Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/