We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang. 


@protein  https://www.proteinagency.com/ 

Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence 

Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report 


Jamie’s recommendations

Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training. 


Red Bull’s Music Academy https://www.redbullmusicacademy.com/ 


Protein Agency Supplement https://the-dots.com/pages/protein-71243 


Reply All podcast https://gimletmedia.com/shows/reply-all

Economist Radio @EconomistRadio https://www.economist.com/podcasts 


Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/


MacGuffin Magazine https://www.macguffinmagazine.com/ 


Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/ 

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