Representing youth voice within campaigns with Lyndsay McDade, Fearless

This episode we speak with Lyndsay McDade, Fearless Scotland Manager at Crimestoppers, the charity offering support to 11-18 year olds to raise awareness of issues relating to crime as well as providing anonymous ways to report it. A partnership with Police Scotland and the Scottish Government led to a campaign to tackle the rise in sextortion tacking children and young people, a large proportion of which are male.  

Connect with Lyndsay on LinkedIn and here’s more about Fearless

Find out more about their Sextortion campaign here

Things Lyndsay talks about

• The importance of not assuming anything around understanding of a topic, including the language used
• Co-creation that is continued throughout a process (i.e. not just asking for input then stopping), seeing that through to results and impact
• Making the process enjoyable for young people, bring food, pay for time!
• Getting ‘out there’ and connecting with communities; building real life connections with groups and organisations working with key audiences and/or topics related to your work

Recommendations

• Young Scot for their excellent youth content
• Centre for Social Justice and their report Lost Boys
• CLD Talks for their podcast on local activity in Scotland
• The British Transport Police on TikTok