Ruth Dale on Using Behavioural Science

We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work. 

With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health issue out there. As well as her infamous behaviour change bootcamps, she also hosts the Behaviour Change Marketing Bootcamp podcast. 

 

You can find Ruth on Twitter, LinkedIn and her own site here

Things Ruth talks about including models and templates to try...

• The Elephant and the Rider
• COM-B model for Behavioural Change
• EAST Framework
• Dave Grey's Empathy Map

Books Ruth Mentions

• Thinking Fast & Slow by Daniel Kahneman
• Using Behavioural Science in Marketing by Nancy Harhut
• Melina Palmer
• Decoded, the Science behind why we buy, by Phil Barden