The Hear It Podcast
How can we better engage youth audiences through our marketing, communications and campaigns? Back for Season 5, the Hear It Podcast speaks with guests from a whole range of sectors and backgrounds, on how they understand, engage and work with young adults and children and explore what we can learn to inform our marketing and communications approach. The Hear It Podcast brings you insights, ideas, stories and advice on how to talk to a Millennial, Gen Z and Alpha audience. Hosted by Rebecca Roberts, Founder of marketing and communications consultancy Thread & Fable. This podcast is for you if you have a youth audience and you want inspiration and ideas on how to better listen and talk to them.
Listen on:
Episodes
Friday Sep 18, 2020
Friday Sep 18, 2020
Mara is the Director of Digital Communications for global youth charity, One Young World. Valuing a youth audience is one thing, but empowering it to create change is what One Young World is best known for. We talk about how Mara landed at One Young World, ask for advice on how to help develop young people's voice through different lines of communications and asked how they've done this through lockdown as well as how to convert that interest into activism.
We also ask for where she turns to for inspiration; Start Up Grind, Mission 1.5, Hubspot Newsletter
Follow Mara on Twitter https://twitter.com/mara_a_s
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right.
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.
Follow Alistair on Twitter https://twitter.com/alistairbeech
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks and Adidas
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain and Thought Feeder