The Hear It Podcast

The importance of parental influence with Amanda Vernalls

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people? This episode we're extending this to talk about the role of parents and teachers, two of the most significant influencers on children and young people in their day-to-day lives. 
Amanda Vernalls, Head of Research & Insight at the Youth Sport Trust (YST), talks about the importance of these influencers when it comes to perhaps one of the biggest life skills going - being physically active. 
In their recent research, the children's charity have looked at the impact of the COVID-19 restrictions on Children and Young People as well as what teachers perceived to be some of the biggest issues students were dealing with as they returned back to school following the first lockdown.
Amanda shares her thoughts on how teams can better develop campaigns by understanding their target audiences through research and why these key influencers in children and young peoples' lives are important to consider when wanting to engage young people. 

The importance of parental influence with Nick Richardson

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people?
This episode we speak to Nick Richardson, CEO of Kids Insights, global leaders in kids’ market intelligence, looking at attitudes, behaviours and consumption of children and their parents, in order to translate that to inform business.
As well as sharing reports on things such as how the world has changed since lockdown, what children’s wish list is looking like this Christmas as well as regular input from the parental perspective, they also make predictions based on trends and their clients are able to access real time data through their portal.
This episode, we look at global trends and differences on parental view, how the household is changing and what that means on parental influence on children’s activities and preferences.
You can find out more about Kids Insights here

The importance of parental influence with Simon Lucey

The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people?
This episode we speak to Simon Lucey, MD of the Hype Collective, a student marketing agency that works with a breadth of brands whilst creating opportunities for students - from work experience, society funding or brand partnerships. But what’s particularly convenient is that they also really talk to their student audience and draw upon insights and research – often to dispel myths, explore ideas or get some good honest input.
They’ve shared ‘Parents As Influencers: The Research’ earlier this year and Simon’s TEDx talk, ‘Young People Are Screwed’, looks at the shift in audience power when it comes to age – all very relevant when we explore the notion of parents as influencers in their own right.
 
Follow Simon on Twitter @SiLucey 

How to build an online community with Cat Prill

Cat Prill, Marketing Coordinator at Lancaster University having worked at departmental, central and faculty level in a range of roles. All of this helps to position her skills in contributing to building the community the University has across its social channels. Cat works with the campaigns team at Lancaster, creating and amplifying fresh and distinctive content. An advocate for student voice, accessibility, diversity, visibility and representation in content, she believes the HE sector can continually grow to be a better ally for the young people it supports.
She’s talked at numerous events about how to cultivate the right conversation through channels in order to connect with a youth audience. She also has the most insanely cute puppy.
In this episode we talk about what makes online communities work, how Lancaster approach being an inclusive community and how to humanise your online voice.

How to Build an Online Community with Emma Gilmartin

This episode we speak to Emma Gilmartin, Head of Social Media and Student Communications at the University of Glasgow. 
We explore how to maintain an authentic voice across channels, why it's important to develop your community - particularly when issues arise -  and how all aspects of your community can play its part. 
Emma's award-winning activity at the University of Glasgow stems from the university's drive to be recognised as "world changers" yet reflective and supportive of its existing community and all things #TeamUofG - all of which is played out effectively through its social media presence. 
 
 

How to build an online community with Azeem Ahmad

Universities have a complex campus community to reflect when it comes to engaging current and prospective youth audiences. Azeem Ahmad has worked in digital marketing for a while, moving from agency to client side and then over to the Higher Education sector, working as Digital Marketing Manager at Staffordshire University. 
He shares how he used data to inform his approach as well as talks on another issue he's been talking about recently too.... the lack of diversity at event line-ups. We also bring this into the context of how to ensure the right voices are amplified on campus to better reflect how diverse a campus community truly is. 
He also hosts his own podcast Azeem Digital Asks @azeemdigiasks 
 
 

How to Reflect Youth Voice with Mara Silvestri

Mara is the Director of Digital Communications for global youth charity, One Young World. Valuing a youth audience is one thing, but empowering it to create change is what One Young World is best known for. We talk about how Mara landed at One Young World, ask for advice on how to help develop young people's voice through different lines of communications and asked how they've done this through lockdown as well as how to convert that interest into activism. 
We also ask for where she turns to for inspiration;  Start Up Grind, Mission 1.5, Hubspot Newsletter
Follow Mara on Twitter https://twitter.com/mara_a_s  

How to Reflect Youth Voice with Alistair Beech

Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right. 
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out. 
Follow Alistair on Twitter https://twitter.com/alistairbeech 
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks  and Adidas 
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain  and Thought Feeder