The Hear It Podcast
How do we engage a youth audience? Back for Season 4, the Hear It Podcast is speaking with guests from a breadth of sectors on how they work with and engage young people and what we can learn from them to inform our marketing and communications approach. The Hear It Podcast brings you insights, ideas, stories and advice on how to talk to a Millennial, Gen Z and Alpha audience. Hosted by Rebecca Roberts, Founder of marketing and communications consultancy Thread & Fable. This podcast is for you if you have a youth audience and you want inspiration and ideas on how to better listen and talk to them.
Episodes
Wednesday Oct 07, 2020
How to build an online community with Azeem Ahmad
Wednesday Oct 07, 2020
Wednesday Oct 07, 2020
Universities have a complex campus community to reflect when it comes to engaging current and prospective youth audiences. Azeem Ahmad has worked in digital marketing for a while, moving from agency to client side and then over to the Higher Education sector, working as Digital Marketing Manager at Staffordshire University.
He shares how he used data to inform his approach as well as talks on another issue he's been talking about recently too.... the lack of diversity at event line-ups. We also bring this into the context of how to ensure the right voices are amplified on campus to better reflect how diverse a campus community truly is.
He also hosts his own podcast Azeem Digital Asks @azeemdigiasks
Friday Sep 18, 2020
How to Reflect Youth Voice with Mara Silvestri
Friday Sep 18, 2020
Friday Sep 18, 2020
Mara is the Director of Digital Communications for global youth charity, One Young World. Valuing a youth audience is one thing, but empowering it to create change is what One Young World is best known for. We talk about how Mara landed at One Young World, ask for advice on how to help develop young people's voice through different lines of communications and asked how they've done this through lockdown as well as how to convert that interest into activism.
We also ask for where she turns to for inspiration; Start Up Grind, Mission 1.5, Hubspot Newsletter
Follow Mara on Twitter https://twitter.com/mara_a_s
Wednesday Sep 16, 2020
How to Reflect Youth Voice with Alistair Beech
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right.
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.
Follow Alistair on Twitter https://twitter.com/alistairbeech
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks and Adidas
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain and Thought Feeder